- 2018 -

Friday, April 20, 2018
Sacramento Convention Center

SHA and CH&LA Seminar
SHA and CH&LA Luncheon Meeting
Sacramento Convention Center
Registration Form | Online Registration

Seminar & Luncheon Meeting

Sacramento Hotel Association | California Hotel & Lodging Association

Friday, April 20, 2018
Sacramento Convention Center

9:30am – 11:30am – Seminar
11:30am – Reception
12:00noon – Luncheon
12:45pm – Program Presentation

Registration Form | Online Registration


Presenter: Adam B. Coughran, M.A., Founder & President, Standards Training & Consulting, Inc.
Part One: Preventing Credit Card Fraud
Credit card fraud is a multi-billion-dollar problem facing nearly every industry. This workshop will pull the curtain back on how criminals are forging credit cards and scamming hotels. Get tips and tricks about how to prevent fraudulent payment at front desks and outlets, in addition to seeing the latest in credit card technology and products. Learn simple processes to reduce chargebacks, see the equipment used by criminals and discover strategies to keep your revenue secure.

Part Two: Ensuring the Safety of Your Guests and Staff
Active shooters, violent intruders, unruly guests and disgruntled employees have become all too familiar threats in hotels across the country. Learn what you and your property can do to effectively respond to harassment and violence in a tourism venue and ensure the safety of your guests and staff.

Luncheon Program

Presenter: Adam B. Coughran, M.A., Founder & President, Standards Training & Consulting, Inc.
Lessons Learned in Las Vegas
The events of October 1, 2017, have changed the perception and expectations of hotel security. Discover the details and the lessons learned from this industry-altering event and how hospitality and tourism venues can begin to adapt to this new reality.

About the Speaker
A former police officer and now an educator and entrepreneur, Adam B. Coughran takes his years of street-level experience and couples them with his academic background creating an uncommon blend of knowledge. Possessing a Master’s of Arts degree in Organizational Leadership, a Bachelor’s of Arts Degree in Political Science, and numerous certificates and certifications, Coughran’s unique skillset affords him the ability to view problems and discover solutions. He has trained, consulted and presented on local, regional, national, and international stages on a variety of topics. The client base of his company, Standards Training and Consulting, broadly incorporates tourism, hospitality, retail, higher education, public utilities, government, professional associations, private and public security agencies, as well as an array of individual executives, artists, authors, and entrepreneurs. With a drive to serve and help others, Coughran is an active member and serves in leadership positions in several nonprofit organizations and professional associations.

Special thanks to our luncheon co-sponsors—Sacramento Convention Center and Classique Catering—and to PSAV for audio visual services.

Vendor Spotlight at Luncheon
React Mobile is a software company that provides panic buttons and safety solutions. The company provides a dispatch center fully configurable that ties into beacons, sensors or your service optimization platform.