2nd Annual Vendor Showcase

Join us for SHA’s 2nd Annual Vendor Showcase — an exciting opportunity to connect, discover, and grow! Associate members will be on hand to showcase their companies and the services they offer. Hotelier members, don’t miss this chance to build connections with trusted partners who help keep your properties operating at their best.

EVENT PRICING:  

SHA Hotel Members
$40 – includes hosted reception and buffet style lunch

Associate/Vendor Members
Free for paid members. Includes an 8-foot table to display company materials, the opportunity to address group with a short presentation describing the company and services provided, and a hosted reception with buffet style lunch for up to two people.

Non-Members can pay a prorated membership fee of $300 which includes SHA membership for the rest of 2025, as well as everything listed above.

Vendor registration closes on Friday, June 13, 2025.
Hotelier registration closes on Thursday, June 19, 2025.

If you need to pay by check, please email [email protected].

31st Annual Hospitality Gala

Thank you to everyone who joined us for the Sacramento Hotel Association’s 31st Annual Hospitality Gala — a dazzling evening of elegance, excitement, and celebration. This year’s Casino Royale theme brought glamour and thrill to every moment, from the fine dining and lively entertainment to the heartfelt recognition of excellence in our local hospitality industry. Guests dressed to impress, tried their luck at the tables, and helped make the night one to remember. We’re grateful for your support and look forward to seeing you again next year!

View Event Photo Gallery

SPECIAL THANKS

Thank you to our Gala host and event sponsors for presenting this evening’s festivities:

Thunder Valley Casino Resort
Joel Moore (Vice President of Hotel Operations)
Erik Mrdak (Vice President of F&B Operations)
Carlyn Hofmeister (Catering & Events Manager)
Bret Golsie (Banquet Manager)
Jesus Ramirez Juarez (Banquet Chef)

Thunder Valley Support Teams:
Catering & Events
Banquet Service
Banquet Kitchen
Audio Visual
Marketing
Engineering
and Internal Maintenance

2025 Swinging Fore Scholarships

This year’s Swinging Fore Scholarships golf tournament was a sell-out success! All foursomes were filled, sponsorships nearly sold out, and thanks to the incredible support of our members and partners, we raised just over $30,000 for the Sacramento Hotel Association Scholarship Program—$5,000 more than last year! Your generosity is helping us support the next generation of hospitality professionals. Thank you to everyone who played, sponsored, and contributed and we can’t wait to see everyone again next year!

Become a Sponsor Today

You are invited to join us as a sponsor at Swinging Fore Scholarships, our annual golf tournament benefiting the Sacramento Hotel Association’s scholarship program.  Each year we distribute thousands of dollars in scholarships to students studying hospitality at colleges in and around the greater Sacramento area. These students are the future of our industry and it’s because of events like this we can support them.

Why Should you Become a Sponsor?
With sponsorship opportunities ranging from $2500 to $200, there is something for everyone who wants to support the SHA scholarship fund in a unique way.  Workforce development is one of the biggest challenges facing all sectors of the hospitality industry.  Financially supporting those seeking careers in our industry makes a positive impact for us all.

What’s in it for you?
Tournament sponsors gain visibility for their business and an opportunity to meet and build relationships with colleagues, clients, and vendors from the hospitality community.

Raffle Prize Donation
The Swinging Fore Scholarships raffle is another way to help generate funds toward the SHA Scholarship Program.  We are accepting all forms of prizes including gift certificates for hotel stays and meals, gift baskets, local event tickets and more. Please donate to support our raffle. 

Now What?
Make your involvement in Swinging Fore Scholarships impactful!  Sign up now to be in our elite group of event sponsors and know that your commitment will support students with aspirations to create a career in hospitality. Use the links provided or contact Sharlene Garcia at [email protected]

Bowl-O-Rama 2025

You’re invited to an afternoon of friendly tournament play, finely crafted food, and fun with your hospitality colleagues. Most importantly, help us raise funds to support the Sacramento Hotel Association scholarship program. The Bowl-O-Rama will be a Round-Robin style tournament with 4-person teams, each team playing one game. All levels of bowlers welcome!

SCHEDULE OF EVENTS

Team Check-In: 12:30pm
Full Event Hours: 12:30 to 4:00pm
Bowling Tournament and Light Savory Bites: 1:00 to 3:00pm
* First set of teams plays 1:00 – 2:00pm
* Second set of teams plays 2:00 – 3:00 pm
Awards Reception: 3:00 to 3:30 pm

TOURNAMENT TEAM REGISTRATION

Teams of four (4) are required to participate in the tournament. Your property or company is encouraged to register multiple teams. Each team will need a name – get creative but keep it clean!  There is a prize for best team name.

Fee: $300 per team – The team fee includes tournament play, shoe rental, two drink tickets per bowler, an awards reception and heavy appetizers for each team member.

AWARDS RECEPTION AND HOT BUFFET TICKETS

Not a bowler but still want to attend? Register to join in the fun at the Awards Reception and Hot Buffet.
Fee: $40 per person

Awards include:

• Team Awards – 1st, 2nd, and 3rd (given to highest team scores)
• Highest Score (individual)
• Lowest Score (individual)
• Lowest Score (team)
• Best Team Name

We can’t wait to see you at the 2025 SHA Bowl-O-Rama!

SHA Holiday Reception • Toy Collection • Board Election

Spread the holiday spirit with your colleagues at SHA’s Holiday Reception on December 10, 2025 at Holiday Inn Sacramento Downtown-Arena.

SHA will share its goodwill with the Stanford Settlement Neighborhood Center with our annual toy drive. We will savory hors d’oeuvres and holiday libations while mingling with your hospitality community colleagues.

We look forward to you joining us for an evening and celebrating, connecting and giving. 

EVENT SCHEDULE  
5:00 to 6:30 p.m. Reception and Toy Collection
6:00 p.m. Announcement of 2025 SHA Board Officers

EVENT PRICING
SHA Members – $25 Individual Attendee
Non-Members – $35 Individual Attendee

Advanced registration is required. Registration closes on Friday, December 5, 2025.  If you have any questions or need to pay by check, please email [email protected].

Stanford Settlement Neighborhood Center – Donate New, Unwrapped Toys
We encourage all attendees to bring a new unwrapped toy (no toy guns/weapons) to the Holiday Reception. The Association will donate the collected toys to Operation Cratchit, a project of the Stanford Settlement Neighborhood Center. Operation Cratchit serves more than 775 households in North Sacramento (about 3,400 individuals – 1,600 of them children receiving a new toy/gift).  

To qualify for a Holiday Basket, families register at the Center. Baskets include a box of nonperishable foods, a grocery store voucher to purchase fresh holiday food items and a new toy/gift for each child in the household aged 15 and younger. A parent or guardian from each household personally selects a gift for each of their children in the Center’s gift room. 

SHA November Membership Luncheon

Join us for our November membership luncheon—featuring guest speaker President & CEO of Visit California, Caroline Beteta. This is a perfect opportunity to network, learn something new and enjoy a delicious meal with your hospitality community.  

What to Expect:

• Guest Speaker – Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She will share some of the exciting work being done to increase travel and tourism to our entire state.
• Networking – Enjoy connecting with old friends and making new ones while exchanging shared experiences and ideas with those in the hospitality community.
• Hosted Bar & Seated Lunch – Partake in innovative, locally sourced cuisine prepared by the SAFE Credit Union’s in-house culinary professionals, Sodexo Live! 

Community Service Opportunity

We are also excited to bring you a special community service opportunity immediately following our luncheon, from 1-3 pm. In partnership with the Sheraton Grand and The Magic Yarn Project we invite you to help us make a little magic for children battling cancer. Magic Yarn is sending staff to guide the activity and the team at the Sheraton is providing all the materials. All we need is you, to stay and volunteer your time, no skills required! Plan to stay, mark your calendar and we will send an email as the event gets closer to get your RSVP for this portion of our day. 

Don’t miss out on this opportunity to stay connected and educated with SHA all while bringing a little joy to children fighting a battle they shouldn’t be faced with.

Be sure to register by Wednesday, November 12th.

SHA September Membership Luncheon

Join us for our monthly membership luncheon on Friday September 26^th.  Enjoy a reception, seated lunch and a presentation by our speaker, Sacramento Police Chief Kathy Lester. 

Chief Lester joined the Sacramento Police Department in 1994 as a dispatcher, became a community service officer in 1995, and a sworn police officer in 1996. In 2021, she was sworn in as the 46th Chief of the Sacramento Police Department. Chief Lester joined Sac PD because of its reputation for community-based policing. Today she continues to proudly serve the great people of the Sacramento area.  Chief Lester will provide updates on our community and how various efforts to improve safety impacts area hotels, businesses and tourism.

Register for this Event

Who Should Attend?

General managers, sales and marketing representatives, security managers, and guest services personnel as well as suppliers to the hospitality community are encouraged to attend this presentation.

EVENT PRICING:

SHA Members
$40 – Individual Luncheon Attendee
$380 – Table of 10

Non-Members
$50 – Individual Attendee

Registration closes on Wednesday, September 17, 2025. If you need to pay by check, please email [email protected].