Welcome to the Sacramento Hotel Association

Collaboration. Advocacy. Community Impact.

The Sacramento Hotel Association (SHA) is the voice of the region’s lodging industry – from boutique hotels to major convention properties – representing more than 10,000 guestrooms. Our membership includes valued allied businesses and suppliers which support the local hospitality community. Through collaboration, advocacy, and community impact, SHA works to ensure our industry remains strong, competitive, and a vital part of the region’s growth.

Upcoming Events

Oct 20

Community Event

Bowl-O-Rama 2025

Industry Vendors

Our Vendor Directory connects you with trusted local businesses that support Sacramento’s hospitality industry. From suppliers and service providers to industry experts, you’ll find the resources you need—all in one place.


Connect. Advocate. Grow.

Your membership is your connection to the people, tools, and insights shaping Sacramento’s hospitality industry.

Enjoy access to:

  • Advocacy & Government Relations
  • Destination Marketing
  • Professional Development & Events
  • Scholarships & Community Programs
  • Industry Trends & Insights

Build lasting connections, grow your influence, and help shape the future of hospitality in our region.