About The Sacramento Hotel Association

The Sacramento Hotel Association (SHA) is a nonprofit, professional trade organization of lodging properties representing more than 5,000 guestrooms in the greater Sacramento area. Our members represent a range of lodging properties. The association also represents allied businesses and suppliers engaged in the local hospitality industry.

The mission of the Sacramento Hotel Association is to provide the environment within which those engaged in the lodging/hospitality industry in the Sacramento region may obtain educational, informational, and networking experiences, to actively advocate the SHA position on issues, and to foster local government and community recognition of the industry as an important segment of the regional economy.

Association members have opportunities to learn about current industry trends and information, understand the importance of the hospitality industry in our community, have a collective voice in local government issues, and interact with a cross section of industry colleagues and community leaders.

Our members also strive to provide high-quality customer service to their guests 365 days a year! Suppliers and vendors are key partners in providing comfortable and memorable experiences for guests in our community. Each year at the Spring Hospitality Gala, industry and community leaders and employees honor local hospitality employers and suppliers. The evening is a memorable way of recognizing exceptional hotel employees and a key supplier.

The association also maintains close contact with industry organizations such as the California Hotel & Lodging Association, the California Lodging Industry Association, and the Visit Sacramento.