2026 Vendor Showcase

Join us for SHA’s Annual Vendor Showcase — an exciting opportunity to connect, discover, and grow! Associate members will be on hand to showcase their companies and the services they offer. Hotelier members, don’t miss this chance to build connections with trusted partners who help keep your properties operating at their best.

EVENT PRICING:  

Hotelier Attendees
Includes hosted reception and buffet style lunch
SHA Hotel Members: $40
SHA Non-Member Hoteliers: $50
Group of 10 Hoteliers: $380

Associate/Vendor Members
Free for paid members. Includes an 8-foot table to display company materials, the opportunity to address group with a short presentation describing the company and services provided, and a hosted reception with buffet style lunch for up to two people.

Not a current vendor member? Join today and your registration for this event will be included.

Vendor registration closes on Monday, July 13, 2026.
Hotelier registration closes on Wednesday, July 22, 2026.

If you need to pay by check, please email [email protected].

SHA Holiday Reception & Toy Drive

Spread the holiday spirit with your colleagues at SHA’s Holiday Reception on December 9, 2026 at the Embassy Suites by Hilton Sacramento Riverfront Promenade.

SHA November Membership Luncheon

Bowl-O-Rama 2026

You’re invited to an afternoon of friendly tournament play, finely crafted food, and fun with your hospitality colleagues. Most importantly, help us raise funds to support the Sacramento Hotel Association scholarship program. The Bowl-O-Rama will be a Round-Robin style tournament with 4-person teams, each team playing one game. All levels of bowlers welcome!

SCHEDULE OF EVENTS

Team Check-In: 12:30pm
Full Event Hours: 12:30 to 4:00pm
Bowling Tournament and Light Savory Bites: 1:00 to 3:00pm
* First set of teams plays 1:00 – 2:00pm
* Second set of teams plays 2:00 – 3:00 pm
Awards Reception: 3:00 to 3:30 pm

TOURNAMENT TEAM REGISTRATION

Teams of four (4) are required to participate in the tournament. Your property or company is encouraged to register multiple teams. Each team will need a name – get creative but keep it clean!  There is a prize for best team name.

Fee: $300 per team – The team fee includes tournament play, shoe rental, two drink tickets per bowler, an awards reception and heavy appetizers for each team member.

AWARDS RECEPTION AND HOT BUFFET TICKETS

Not a bowler but still want to attend? Register to join in the fun at the Awards Reception and Hot Buffet.
Fee: $40 per person

Awards include:

• Team Awards – 1st, 2nd, and 3rd (given to highest team scores)
• Highest Score (individual)
• Lowest Score (individual)
• Lowest Score (team)
• Best Team Name

We can’t wait to see you at the 2026 SHA Bowl-O-Rama!

SHA Scholarship Awards Dinner

SHA May Membership Luncheon

Join us for our May membership luncheon—featuring guest speaker, West Sacramento Mayor Martha Guerrero.  We are honored to welcome Mayor Guerrero and look forward to the opportunity for SHA members to connect with another one of our city’s valued leaders. 

What to Expect:

• Guest Speaker – Mayor Martha Guerrero was first elected in 2020 and has worked to improve infrastructure and transportation, housing, public safety and economic development in West Sacramento. She will share more about her vision for West Sacramento and how the two cities can grow together. 
• Networking – Enjoy connecting with old friends and making new ones while exchanging shared experiences and ideas with those in the hospitality community.
• Hosted Bar & Seated Lunch – Partake in innovative, locally sourced cuisine prepared by the food and beverage team at the Citizen Hotel.  

Don’t miss out on this opportunity to stay connected and educated with SHA!

Be sure to register by Wednesday, May 20th

32nd Annual Hospitality Gala

Honoring those who best symbolize Excellence in service

You’re invited to celebrate Excellence in Bloom at the Sacramento Hotel Association’s 32^nd Annual Hospitality Gala. This spring-inspired evening will celebrate the outstanding individuals and teams who make Sacramento’s hospitality industry thrive.

Together, we’ll recognize achievements, honor excellence, and enjoy an elegant night of connection and celebration. Don’t miss this opportunity to gather with industry leaders and celebrate the people who help our hospitality community flourish.

6:00 p.m. Reception
7:00 – 9:00 p.m. Dinner and Awards

Dress Code: Attire is semi-formal with a fresh spring flair.
Event Tickets: Tickets: $125 per person • Table of Ten $1250

Award Nominations

Each year SHA recognizes outstanding employees from our member properties and one outstanding SHA vendor member.  The awards will be presented at the SHA Hospitality Gala on March 26, 2026 at the Sheraton Grand Sacramento. Nominations are now closed.

Hospitality Employees of the Year

Criteria: Outstanding performance; has a positive attitude and a true sense of caring; a team player or leader always willing to perform beyond job requirements. Please provide examples where appropriate. Must be from an SHA member property. Each hospitality employee nominee will be honored by the Sacramento Hotel Association at the Hospitality Gala as an “Employees of the Year.” Each employee nominated will receive an engraved award from SHA as well as be recognized on stage by the nominator.

Vendor Member of the Year  

Criteria: Outstanding contributions to the hospitality community; performs above and beyond expectations. This performance reflects positively on the company. Please provide examples where appropriate. Must be a SHA member. One key vendor company will be honored by the Sacramento Hotel Association at the Hospitality Gala as the “Vendor Member of the Year.”

SHA April Membership Luncheon

Join us for our April membership luncheon featuring guest speaker, Sacramento Mayor Kevin McCarty. This is a perfect opportunity to network, learn something new and enjoy a delicious meal with your hospitality community.

WHAT TO EXPECT:

• Guest Speaker – Sacramento Mayor Kevin McCarty will address SHA members outlining city priorities, highlighting local initiatives and focusing on the need for continued collaboration between city leaders, community organizations, and residents.
• Networking – Enjoy connecting with old friends and making new ones while exchanging shared experiences and ideas with those in the hospitality community. 
• Hosted Bar & Seated Lunch – Partake in innovative, locally sourced cuisine prepared by the food and beverage team at the Holiday Inn Downtown Arena.

Don’t miss out on this opportunity to stay connected and educated with SHA!

SHA February Membership Luncheon

Join us for our Februrary membership luncheon—featuring guest speaker President & CEO of Visit Sacramento, Mike Testa. This is a perfect opportunity to network, learn something new and enjoy a delicious meal with your hospitality community.

WHAT TO EXPECT:

• Guest Speaker – Mike Testa leads a talented team that’s dedicated to promoting Sacramento as an attractive place to visit and creating and attracting events and programs that grow the region’s prowess as a tourism destination. Through the impact of travel, Mike and his team strengthen Sacramento’s economic position, create jobs, and improve the quality of life for Sacramentans. Mike will be sharing updates on new events and happenings in the Sacramento area and how those will impact our hospitality community.
• Networking – Enjoy connecting with old friends and making new ones while exchanging shared experiences and ideas with those in the hospitality community. 
• Hosted Bar & Seated Lunch – Partake in innovative, locally sourced cuisine prepared by the food and beverage team at the Hyatt Regency Sacramento. 

Don’t miss out on this opportunity to stay connected and educated with SHA!

Registration for this event is sold out.

2026 Swinging Fore Scholarships

Join us at Swinging Fore Scholarships, an annual golf tournament benefiting the Sacramento Hotel Association’s scholarship program. Each year we distribute thousands of dollars in scholarships to college students striving for careers in the hospitality industry. These students are our future and it’s because of events like this we can support them.

Schedule of Events

8:30 am Check in and breakfast and putting contest
10:00 am Shotgun start
3:30 pm Awards Dinner & Raffle Prizes (time subject to change based on playing time)

Tournament Contests

• Putting Contest
• Hole-in-One
• Longest Drive (men & women)
• Closest-to-the-pin (men & women)
• Golf Ball Cannon

Registration

Registration fees cover golf, breakfast, on-course food and beverage, and the award dinner buffet.
Individual Golfer – $275/player
Foursome Group – $1000/team
Non-golfer ticket – $75/person (includes award dinner meal)

Take a look at our 2025 event.

Become a Sponsor Today

We offer sponsorship opportunities from $10,000 to $250 giving everyone a chance to support the SHA scholarship program.  Sponsors gain visibility for their businesses and opportunities meet and build relationships with colleagues, clients and vendors from the hospitality community.

Donate Raffle Prizes

Raffle prizes are a favorite part of the tournament and a powerful way to contribute. Gift cards, hotel stays, dining experiences, and unique items are all welcome and greatly appreciated.  Please email Sharlene Garcia to donate a raffle prize.

SHA January Membership Luncheon

Join us for our January membership luncheon—featuring guest speaker Deputy Director of the Downtown Sacramento Partnership, Scott Ford. This is a perfect opportunity to network, learn something new and enjoy a delicious meal with your hospitality community.  

What to Expect:

• Guest Speaker – The Downtown Sacramento Partnership is a private, not-for-profit 501(6) property-based improvement district. Scott Ford will share insights on what’s being done to continually improve our downtown area, as he and the Partnership have a fundamental and unwavering belief in the foundational importance of creating and maintaining a vibrant downtown.
• Networking – Enjoy connecting with old friends and making new ones while exchanging shared experiences and ideas with those in the hospitality community.
• Hosted Bar & Seated Lunch – Partake in innovative, locally sourced cuisine prepared by the SAFE Credit Union’s in-house culinary professionals, Sodexo Live! 

Be sure to register by Wednesday, January 14th.