STMD

The Sacramento Tourism Marketing District (STMD) was renewed for another 10 years on July 1, 2024. The STMD was established to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento to position Sacramento as a premier tourism, marketing, sports and event destination.

Funded and guided by the hospitality industry, STMD resources go directly into sales and marketing initiatives that drive visitation and economic impact. Oversight is provided by the Tourism District Committee—comprised of hotel managers and operators appointed by the Sacramento Hotel Association—ensuring accountability and alignment with industry priorities. Each committee member also serves on the Visit Sacramento Board of Directors, reinforcing collaboration and transparency.