Welcome to the Sacramento Hotel Association
The Sacramento Hotel Association (SHA) is a nonprofit, professional trade organization of lodging properties representing more than 5,000 guestrooms in the greater Sacramento area. Our members represent a range of lodging properties. The association also represents allied businesses and suppliers engaged in the local hospitality industry.
2024 Swinging Fore Scholarships
Join us at Swinging Fore Scholarships, an annual golf tournament benefiting the Sacramento Hotel Association’s scholarship program. Each year we distribute thousands of dollars in scholarships to students studying hospitality at colleges in and around the greater Sacramento area. These students are the future of our industry and it’s because of events like this we can support them.
Funds Available to Advance Careers in Hospitality
2024 SHA Scholarship Program
The Sacramento Hotel Association is pleased to announce the 2024 Scholarship Program. We will award multiple $1000 tuition-only scholarships to qualified candidates. The application deadline is Sunday, March 31 and the scholarships will be awarded at the 2024 SHA Hospitality Gala.
We invite college students enrolled in courses and working towards a future career in hospitality to apply. This includes business administration, marketing, human resources, finance/accounting, culinary arts management, lodging management or other hospitality-related fields.
These scholarships are sponsored by the Sacramento Hotel Association and supported by various fundraisers hosted by SHA throughout the year. Thank you to those who have contributed to this effort to support students working toward a career in hospitality.
SHA Luncheon Presentation
February 23, 2024
Kimpton Sawyer Hotel – Magnolia Ballroom, 2nd Floor
11:30 am - 1:00 pm
Registration Closed - Register Onsite
Hospitality Industry Trends & Forecasts
SHA is excited to present to you an update on industry trends in the hospitality industry in Sacramento, California and beyond.
Our speaker, Henry Bose has carved out a career in the hospitality industry that spans over 35 years. Mr. Bose is currently serving as a Senior Vice President for CBRE Hotels, joining in 2011. Together with Alex Lee-Bull and Elena Quach, he collectively leads an investment sales team that is recognized as one of the most active hospitality teams in the Western U.S. The team focuses on providing hospitality brokerage and advisory services to hotel/resort owners, investors, lenders/servicers, and developers, primarily in Northern California and Hawaii.
Mr. Bose began his hospitality career in operations with Marriott Hotels, where he juggled his interest in coaching college basketball and an actual profession that had a future. He then joined Fairmont Hotels & Resorts, and led corporate marketing, strategic planning and ultimately acquisitions. Feeling the entrepreneurial bug, he decided to venture on his own with a stint as President & CEO of Ivy Hospitality in 2001 and learned lessons from a tough operating market and a severely undercapitalized ownership structure.
Henry is a graduate of the University of California at Berkeley and received his MBA from Georgetown University in Washington, DC. He has been licensed to sell real estate in the State of California since 2005.
This informative session will provide a deep look at trends and projections in the hotel industry for the year to come, specifically highlighting how Sacramento is performing in the Northern California market.
Mark your calendar and plan to attend the February 23rd SHA meeting as we look ahead at what 2024 may bring for the hospitality industry.
Who Should Attend?
General managers, sales and marketing representatives, security managers, and guest services personnel as well as suppliers to the hospitality community are encouraged to attend this presentation.
11:30 a.m. – Reception
12:00 noon – Luncheon
12:15 p.m. – Presentation
Water Use Efficiency Ideas for Hotels Courtesy of the California Department of Water Resources
The list includes these areas:
- General Suggestions
- Building Maintenance
- Kitchen, Dining Room & Bar
The Project It all started with a simple decision: To allow it to be okay not to be okay.
The goal is to provide tools and skills to identify and talk about mental health issues in a safe environment that encourages people to seek help they may need.
In hospitality we are family. Let’s do what it takes to make that family stronger and healthier.